Análisis de la renovación tecnológica en la gestión empresarial del sector ferretero de Guayaquil

Abstract

Technological innovation has become a crucial element for business competitiveness, changing business operations and reshaping the way organizations interact with customers. Although these transformations are most evident in areas such as finance and education, the hardware industry in Guayaquil represents a conventional sector that has potentially evolved into the digital age. Most hardware stores continue to use manual procedures, which restrict their performance and competitiveness. The pandemic demonstrated the importance of a thorough update through digital tools, online commerce, and automation. While systems such as CRM, ERP, and electronic invoicing offer considerable benefits, their implementation faces barriers associated with a lack of knowledge, resistance to change, a traditional corporate culture, and budget constraints. Nevertheless, some companies have managed to adapt, optimizing their internal management and changing their sales methods. Within this framework, the objective of this study is to examine the impact of technological innovation on business administration in the hardware sector in Guayaquil, recognizing the factors that influence its adoption, assessing its impacts, and suggesting tactics to enhance its implementation.