Análisis de la influencia del comercio electrónico en el desarrollo de tiendas virtuales Nacionales

Abstract

E-commerce is a transaction carried out by electronic means. In Ecuador, e-commerce has given rise to a phenomenon that has led to the creation of virtual stores, which have faced various challenges inherent to the digital age. The overall objective of this study is to analyze the influence of e-commerce on the development of national virtual stores. The methodology used is descriptive, with a quantitative approach and a non-experimental design. The population consists of consumers of digital channels in Ecuador, 12.66 million inhabitants corresponding to 69.25% of the Ecuadorian population; a sample of 385 individuals who are consumers of digital channels was obtained. Surveys and interviews were used as data collection techniques. The results show that 37.92% consider security and trust to be the most valuable strategy for improving the functioning and service of online stores, and 46.23% consider data security and privacy to be a factor that generates mistrust when making an online purchase. In conclusion, e-commerce has influenced the creation and development of national online stores due to increased digitization, access to social media, and the use of technological tools.