Análisis del comportamiento de compra de productos básicos en los hogares del cantón Lomas de Sargentillo

Abstract

This study focuses on analyzing the purchasing behavior of basic products in households of the Lomas de Sargentillo canton, with the aim of comprehensively understanding how consumers make purchasing decisions within their socioeconomic and cultural context. The research is oriented toward identifying the most frequently purchased products, determining the frequency and preferred locations for shopping, and evaluating the level of satisfaction with the available offerings in the canton. This analysis not only allows for understanding consumption patterns and household priorities but also explores how factors such as income, occupation, age, and the participation of different household members influence the selection of products and establishments. The information obtained is essential for merchants, planners, and local authorities, as it provides valuable insights for improving the availability, accessibility, and quality of basic products, as well as for designing market strategies that respond to the real needs of the population and promote a more balanced relationship between supply and demand in the region.