Construcción de un manual de comunicación educativa para sensibilizar a estudiantes adolescentes de 8vo grado sobre el cuidado de las mascotas

Abstract

The purpose of this study is to develop a manual with an educational-communication approach based on multimedia design, aimed at secondary school students, with the purpose of promoting responsible pet care. The project is in line with the need to enhance educational communication on animal welfare, taking into account that most of the available materials offer a technical perspective, unattractive or difficult to reach for the adolescent audience. Using a mixed approach, interviews were conducted with veterinary experts and a survey of students from the Pío Jaramillo Alvarado School, which made it possible to detect information gaps and confirm the suggested topics. The procedure was organized in three stages: pre-production, production and postproduction. A visual design was established with the creation of illustrated characters as didactic guides and visual and interactive elements were incorporated, including activities with tools such as Educaplay. The findings showed a great effectiveness of the material in terms of information retention and understanding of the contents. An increase in students' motivation and interest in learning about responsible ownership was also observed. This study determines that multimedia design, implemented from a playful and visual approach, can improve educational communication and provoke important transformations in the habits and attitudes of young people regarding animal care. Not only does the proposal simplify access to knowledge, but it also promotes values such as empathy, respect and responsibility, thus contributing to the formation of a culture of animal protection from the educational environment.