Diseño de la identidad e imagen corporativa para la microempresa “Mylium Peluquería”, en la ciudad de Quito

Abstract

The purpose of this thesis is to compile the creative process for the creation and design of the identity and corporate image for the microenterprise Mylium Peluquería, located in the city of Quito. It emphasizes the business context and the need to establish a representative brand that stands out in the competitive environment in which it is located, such as personal aesthetics. It includes from the theoretical foundation, with vital concepts in the field of graphic design that contribute to laying the general foundations, to the methodology used to carry out this project. At this point, the approach and techniques of the detailed research contribute to an appropriate development of the work carried out, highlighting the phases to obtain information from direct sources such as the owner of the microenterprise, the workers and clients. The results obtained are tabulated in attached graphs, which show the degree of acceptance of the first proposals launched and taken into account for the choice of an effective identity, based on the required principles. The final results encompass the brand creation process, from sketching to vector construction; as well as the identity manual, which shows the detailed compilation of its construction and correct use, through inserted graphics and ready for launch.