Ilustración, modelado 3D y realidad aumentada: visualizando el impacto del contrabando de especies en Ecuador, caso Osa Sisa

Abstract

This thesis project addresses the issue of illegal wildlife trafficking in Ecuador through the representation of the case of Sisa, an Andean bear cub, using multimedia design tools such as digital illustration, 3D modelling, and augmented reality. Employing a mixed-methods approach with a primarily qualitative focus, interviews with conservation experts and surveys with young adults were conducted to design a visual and educational product capable of raising awareness. The result is a user-centred augmented reality experience that aims to communicate the impact of species trafficking in an emotional, accessible, and interactive manner. This project demonstrates the potential of digital art as a tool for environmental awareness