La evolución del fútbol femenino: Un análisis crítico desde su cobertura y difusión

Abstract

Women's soccer has made progress in recognition and acceptance, but it still faces significant inequalities in terms of media coverage and institutional support. This research analyzes how digital media have influenced the dissemination of women's soccer in Ecuador, taking the first quarter of the 2025 Super League as a reference. Using a qualitative approach, a non-probability convenience sample is used, using professional and semi-professional players, specialized reporters, and digital audiences as selection criteria. Likewise, the social media platforms of women's teams and specialized news portals are considered as objects of analysis to determine their role in promoting women's soccer. Interviews with sports journalists and soccer players are conducted to contextualize the reality of this sport. Another technique employed is content analysis on the social media platform Instagram. The life stories of professional women in Ecuadorian soccer are examined. The findings show that, although social media has increased the visibility of women's soccer, gender stereotypes and unequal coverage persist compared to men's soccer. Structural barriers, such as lack of investment and limited sponsorship, are also identified as limiting growth. Furthermore, the study concludes that, to reduce the gaps in the dissemination of women's soccer, it is important to undertake inclusive media strategies and promote inclusive policies in sports coverage.