Identificación de la demanda de productos provenientes de prácticas agroecológicas en la Asociación de Producción Atesanal Nueva Esperanza ASOANE y la Red de Jóvenes del Chocó Andino RJCA, dentro de la mancomunidad del Chocó Andino y del Distrito Metropolitano de Quito

Abstract

This research aims to contribute to the transformation of the agri-food system through an agroecological approach, focusing its analysis on the commercialization dynamics of agroecological products generated by the associations: Asociación de Producción Artesanal Nueva Esperanza (ASOANE) and the Red de Jóvenes del Chocó Andino (RJCA). Employing a mixed-methods research design, a participatory diagnostic was carried out, with emphasis on identifying the current supply and potential demand for agroecological products. Using surveys tools applied to service-sector establishments (restaurants and lodging facilities) and agroecological stores, as well as through territorial interviews with local stakeholders and “farmer-to-farmer” participatory workshops. A total of 120 surveys were conducted across eight parishes within the Chocó Andino territory, generating a robust database on consumption needs, perceptions of agroecological products, commercialization constraints, and incentive preferences. The findings reveal a high level of acceptance for agroecological products, with 96.7% of service sector respondents and 92% of retail stores expressing interest, despite structural barriers such as limited access, perceived high prices, and a lack of apparent product diversity. The study concludes that by consolidation of short commercialization circuits, the development of territorial differentiation strategies, and the strengthening of distribution logistics are essential to increasing the economic viability of agroecological practices. Additionally, it proposes alternatives such as positioning the diversified food basket “La Chala” in specialized markets, contributing to local development and the socio-environmental sustainability of the territories involved.