Análisis de prácticas sostenibles adoptadas por empresas ecuatorianas para acceder a mercados internacionales

Abstract

This research analyzes the sustainable practices adopted by Ecuadorian companies in the agrifood sector, highlighting the importance of accessing a global market. The rationale lies in the importance of adopting sustainable approaches to improve competition and access new markets, as stated in the FAO and World Bank report. The objectives of this research were to identify the sustainable techniques implemented by companies, examine the barriers they face and propose strategies to strengthen their positioning in the international market. To this end, documentary methodology and qualitative interviews with experts from companies that were part of the sample were used; they had ISO 22000, Fair Trade and Global Gap certifications that strengthen the companies. The main results indicated that certifications are very crucial to validate green practices and that there are also significant obstacles, including lack of financing and training in technologies. Large companies in Ecuador have demonstrated that it is possible to integrate sustainable practices to enhance business development. In conclusion, it is established that the implementation of sustainable approaches not only helps ensure product quality but also strengthens economic and social development in local communities, being imperative the need to strengthen cooperation ties and strategic alliances between large and small Ecuadorian companies, ensuring the competitiveness of Ecuador against other countries.