Diseño de una planificación estratégica para el desarrollo y mejora de las operaciones del Servicio Automotriz Los Nogales

Abstract

In this graduation project, a strategic improvement plan is proposed for an automotive service establishment located in the northern part of Quito. The aim of this investigative work is to obtain, study, and analyze the establishment, and thereby propose strategic plans to achieve results that address the identified issues, while also serving as a basis for future research. The investigation presents a current analysis and study of the establishment to identify its shortcomings and implement an action plan for improvement. Five areas were identified for study: administrative management, marketing management, financial analysis, operational management, and infrastructure. The infrastructure management includes the development of a layout that will allow the addition of new areas and work zones, thereby proceeding with the proposed improvements in the administrative, financial, and marketing systems outlined in this study This study establishes the mechanisms and action plans for each of the studied areas and proposes strategies for business growth. Additionally, this project suggests improvements in the mentioned areas, which led to conducting a financial analysis and study to ensure these can be implemented by verifying and analyzing their costs and future projections.