Desinformación en las redes sociales durante la segunda vuelta electoral de las elecciones presidenciales del año 2023

Abstract

This investigative article analyzes disinformation on social media during the second round of Ecuador's presidential elections in 2023. The predominant findings of personal attacks, defamation, exaggeration of promises and conspiracy theories. Legitimization strategies were identified, such as the construction of positive narratives and manipulation of surveys. On the other hand, delegitimization strategies included defamation and the use of manipulated images and videos. The results are valid and based on previous studies, using a rigorous content analysis. The methodology used is replicable and the findings emphasize the relevance of addressing disinformation to protect the integrity of democratic processes. This work contributes theoretically to the understanding of disinformation in electoral contexts and offers practical implications for the formulation of policies and communication strategies. In conclusion, the research highlights the need for integrated approaches that combine regulation, education and technology to mitigate the effects of disinformation, thus protecting democracy and ensuring fair and transparent elections in Ecuador and other similar contexts.