Creación de cortometrajes 2D para incentivar el deseo de retomar los estudios universitarios de adultos entre 20 y 40 años

Abstract

The objective of this research is to create two 2D animated short films, each with a duration of approximately 6 minutes, designed to inspire adults between 20 and 40 years old who interrupted their studies due to life circumstances and wish to resume them. The main objective is to motivate this audience to overcome insecurities and the perception that “it is too late” to go back to school, using animation as a narrative tool to connect emotionally with the audience. The short films present stories of characters facing personal challenges related to fear of failure, family problems and the social and economic barriers with which one may suffer. These short films also show how they manage to overcome these difficulties to resume their education. Traditional and digital 2D animation techniques were used, as well as a narrative approach that combines visual and sound elements designed to generate empathy and inspiration. The methodology included research on the experiences of adults who returned to or questioned returning to school, which allowed for the construction of authentic characters and relevant messages. Preliminary tests were also conducted with an audience similar to the target audience to validate the effectiveness of the message. It is hoped that this project will encourage viewers to reconsider their educational possibilities, because it is never too late to learn. To highlight the potential of animated art as a tool for social change, contributing to a broader reflection on the importance of continuing education at all stages of life.