Impacto del uso de aplicaciones digitales para la gestión comercial en PYMES del sector norte de Guayaquil, año 2023

Abstract

This research work identifies applications that contribute to commercial management and provides concrete examples that can facilitate the acquisition of new customers, inventory control, revenue and versatility in payment options. The methodology used has an approach that combines quantitative and qualitative analysis, also applied the inductive-deductive method, the type of research is non-experimental, using surveys as research techniques, the results determined that the use of digital applications impacts positively on the commercial management of SMEs, facilitating communication with customers and increasing competitiveness.