Propuesta de plan de negocios que mejore los ingresos económicos para el taller automotriz Sanmartin en el cantón Azogues provincia del Cañar

Abstract

The technical project seeks to develop a business plan to improve the income of the San Martín mechanic shop in Azogues, Cañar. The proposal is aimed at maximizing profits and increasing market success, given the increase in current claims. The study covers general aspects of the plan, the theoretical framework, and field research on supply and demand in the automotive sector. An exhaustive analysis of the market was carried out, considering internal and external factors, to propose technical, administrative, financial and operational improvements. In addition, costs were simulated using tools that were used to evaluate the profitability of the business according to the strategic objectives.