Tik tok y su storytelling como herramienta de comunicación para el autoaprendizaje de un idioma extranjero

Abstract

The study analyzes the use of TikTok and its storytelling as a communication tool for self-learning a foreign language. The central problem focuses on the growing popularity of TikTok and the absence of studies on the impact of storytelling techniques on the acquisition of a foreign language, underlining the need for effective and accessible methods for self-learning. Therefore, the objective of the study is to evaluate its effectiveness in self-learning. A mixed methodology was selected that combined qualitative and quantitative aspects, allowing a comprehensive understanding of the phenomenon studied; a specific video was analyzed based on its narrative and communicative elements. The results show that the video presents a clear narrative organization (introduction, development and conclusion) and effective communicative elements (clarity of language, use of subtitles and graphics) that achieve greater participation and understanding on the part of the audience. Quantitative data indicates that the account's most viewed videos garner an average of 1,200,000 views, 110,000 likes, and 2,500 comments. In conclusion, storytelling on TikTok appears to be an efficient tool for language learning, improving both language retention and student engagement.