Efectividad del marketing de contenidos en el comercio de productos para mascotas en Guayaquil

Abstract

The research evaluates the content marketing of pet products in Guayaquil, highlighting the importance of the market and competition. Through surveys and interviews, it was found that 51% prefer content on social networks, especially educational videos. It is suggested to improve SEO, interaction in networks and use of Marketplaces for greater effectiveness. The sample is composed of 384 pet owners active on digital platforms, selected through infinite sampling. Data was collected through online surveys and semi-structured interviews with pet product marketing experts. Key findings reveal that 51% of respondents prefer to interact with pet product content through social media, with educational videos standing out as the most valued format.