Redes sociales y entorno digital en las pequeñas empresas del sector industrial del norte de Guayaquil

Abstract

The strategy for the use of social networks and digital environment in small businesses seeks to define specific actions to improve the use of these tools and identify specific actions to be carried out to promote a product or service through the digital environment in order to achieve the goals of the company and identify a target market. The general objective of the research is to analyze strategies to optimize their use in small companies in the industrial sector of northern Guayaquil. Interviews were conducted with managers and clients. Surveys were administered to 150 people. The study revealed that businesses apply digital marketing strategies based on social networks, with Facebook being the platform most approved by the owners.