La inteligencia artificial en la creación de contenido de marketing en comercializadoras de cosméticos de la ciudad de Cuenca

Abstract

The research analyzes how artificial intelligence is used in the creation of marketing content for cosmetics in Cuenca, assessing its impact on competitiveness and innovation in the sector. It is based on surveys of marketers and consumers, and reveals that companies are using this technology to improve their communication with customers. Consumers value these technologies positively, as they improve the quality of digital content and increase interest in social networks. The study highlights the transformative potential of artificial intelligence in the interaction between businesses and consumers in the cosmetics sector.