Impacto de la transformación digital en la gestión empresarial, un análisis desde la perspectiva de la Gerencia y el Liderazgo en empresas textiles del norte de Quito, sector Carcelén industrial

Abstract

This study, conducted individually, investigates how digital transformation is altering business management in textile companies located in the Carcelén Industrial sector, north of Quito, it analyzes the adoption of digital technologies such as process automation, management software, and supply chain digitalization, and how these innovations impact business efficiency, emphasis is placed on the strategies companies adopt to adapt, including inventory digitalization and digital connectivity with suppliers, additionally, changes in marketing strategies, such as increased social media presence and the implementation of e-commerce, are evaluated, a survey-based approach is utilized, sending questionnaires via email to companies to collect quantitative data on these transformations, the findings highlight the importance of effective technological planning and continuous staff training to ensure a successful transition to a more digitalized environment, enhancing longterm competitiveness and sustainability in the textile sector