Roll de la mujer como relatora y voz comercial dentro del ámbito deportivo

Abstract

The study analyzes the rol of women in sports journalism in Ecuador. The objective is to showcase, through an informative "Podcast," the trajectory of women who have made significant contributions to this field, through testimonies and interviews with professionals in the sports media, with the aim of collecting their experiences in relation to the various stereotypes that arise in this space. Consequently, the "podcast" leads the audience to become aware of the social perceptions generated around the image of women in sports journalism. The study is conducted using a qualitative methodology with an exploratory scope. The applied technique is the interview, which is carried out with communication professionals. Subsequently, the pre-production stage was completed, during which the script, content schedule, and location management were prepared. The production stage involved recording the content, and post-production was used to unify the resources.