Proyecto de factibilidad para la exportación de caramelos de pitahaya con endulzante natural, hacia Santiago de Chile

Abstract

The research on the export of pitahaya candies with natural sweetener reveals a promising outlook for this venture in the international market. The financial study shows a positive Net Present Value (NPV), indicating a profitable and attractive investment for investors. The economic sustainability of the project is reinforced by the break-even analysis, demonstrating that the amount needed to recover costs is achievable in the context of global markets. A pricing strategy with an annual increase of 5% demonstrates an intelligent adaptation to the dynamics of the international market, balancing competitiveness and profitability. This pricing policy is crucial for the product's acceptance in different regions, considering factors such as inflation and variable costs of production and logistics. The projected growth in revenues signals significant demand and an increase in the customer base in international markets. This growth anticipates effective acceptance of the product in various cultural and economic environments, implying good positioning in the global market. Efficient management of operating expenses and optimization of export processes are essential to maximize profitability. These aspects are crucial for the success of the project, given the additional complexity of export processes, which include tariffs, transportation, and customs regulations.