Análisis del impacto de la programación neurolingüística (PNL) en el liderazgo gerencial dentro del sector comercial de telecomunicaciones en la ciudad de Quito

Abstract

Quantitative research that allowed us to analyze the impact that neurolinguistic programming (NLP) has on managerial leadership in commercial telecommunications companies in the city of Quito. The development of these techniques in managerial leadership was analyzed by observing the satisfaction of employees with their supervisors through previously structured surveys. The population was made up of 425 employees in the managemment and commercial areas of 15 companies located in the city of Quito. By analyzing the results obtained, we were able to understand how NLP influences managerial leadership by applying or not applying cognitive development techniques, information retention, verbal and not verbal language and personal improvement in order to improve their leadership in their interpersonal relationships. With its collaborators and the end client.