Influencia de las estrategias de Marketing Digital en el proceso de compra de productos suntuarios en personas de 25 a 45 años en el sector sur de la ciudad de Quito

Abstract

Examining luxury products using the growth curve through the number of prospects in your sales channel, thus allowing you to achieve your goals in online marketing, satisfying the needs of mobility to facilitate accessibility, security, comfort through this means of marketing and see the growth rate of sales of luxury products that people with higher income levels consume to purchase: luxury cars, yachts, wine, bottled water, coffee, tea, food, watches, clothing, jewelry and sound equipment high fidelity and a sample of 344 people from the southern sector of Guamaní is taken, to analyze the influence of Digital Marketing strategies in the purchasing process of luxury products in people between 25 and 45 years old in the city of Quito. An investigative work was carried out to identify the consumption habits of luxury goods and how they were influenced by political, economic, social and technological factors, and the perception that these products had in the year 2022, through the sales volume of the sector. automotive because this was the luxury product with the greatest acquisition attractiveness, because it enjoys greater acceptance in the virtual community and is supported within the digital ecosystem, being of greater importance in the automotive industry as the first generator of foreign currency and the trade balance. in Ecuador.