Análisis de la dinámica del crecimiento económico en los mercados de alimentos ubicado en Sangolquí, cantón Rumiñahui periodo 2022 - 2023

Abstract

The following research deals with the analysis of the economic growth that has had the food markets of Sangolquí during the period 2022 - 2023, it analyzes what happened and the evolution of economic growth during 2022- 2023. It has been observed how growth theories have contributed through their science and the different ways of seeing economic growth in society, these theories emphasize the importance of investment in human capital, research, development, and economic growth. The formal markets of Sangolquí are analyzed, because they have permission from the Decentralized Government of Rumiñahui, this allows each seller to have a secure position within each of the markets such as: Mercado Cerrado Turismo, Plaza César Chiriboga and Mercado San Sebastián, on the other hand there are factors such as forms of marketing, supermarket chains and security that can affect the growth of the markets, each one is important in affecting economic growth. The form of commercialization that affects economic growth is the street vendors, according to the results, 71% of the total, which is why they have an important impact on the growth of the formal markets. As for supermarkets, it is known that today there are several chains; the closest to the food markets is Supermercado Tía. Security is important so that vendors and consumers can be safe inside a space and carry out their shopping and commercial activities normally. The results determine that security in the markets is regular. The marketing strategies used most frequently, according to the results obtained are: product strategies, the seller has defined the product for sale, and price strategies are reflected by each seller, since the sellers agree on a price for each product, so that everyone can generate an income, distribution strategies is important, because within this the sellers chose the strategy of placing the products in view of the customer, according to the results 75% of the sellers use this strategy.