Manejo y estrategias de comunicación asertiva en trabajadores del área de contabilidad y auditoría en una empresa privada del Distrito Metropolitano de Quito en el periodo 2024

Abstract

The objective of this study is to investigate the level of assertive communication in the collaborators of the accounting area of a company in Quito in the period 2024. Assertive communication is that in which we express our ideas, feelings and desires in a respectful and clear way, without attacking or belittling others. It is based on the balance between our needs and those of others and avoids common mistakes such as personal attacks or reproaches. A fundamental skill for establishing healthy and effective relationships at work is to communicate assertively. Using this communication improves our interpersonal relationships, increases productivity and avoids unnecessary conflicts by expressing our thoughts, emotions and needs in an honest way. Being assertive avoids misunderstandings and arguments, focusing on a "win/win" approach where both parties feel heard and respected. The sample of this research consisted of 19 people in the accounting and auditing area, of which 15 were men and 4 were women. The instruments used were: the Rathus assertiveness test and a focus group. The results of the present study show that half of the people are inassertive with 53%, on the other hand, 26% indicate that they have a confrontational assertiveness and 21% of the individuals are very inassertive. With the results obtained, a workshop was proposed to promote mental health in relation to assertive communication, key concepts of assertiveness were presented, as well as the way in which the use of this communication can be improved within the company with the correct techniques and strategies to increase this skill favoring a good working environment