Fortalecimiento del emprendimiento local de la empresa INNOVAR INDUSTRIAL, a través del posicionamiento de mercado en el servicio de ingeniería, proyectos y mantenimiento en el sector inmobiliario.

Abstract

In today's dynamic landscape, local companies face the challenge of standing out and consolidating their market positions. INNOVAR INDUSTRIAL, a company specialising in engineering services, projects, and maintenance, has embarked on an ambitious project to strengthen its positioning in the real estate sector. The objective of this project was to undertake a comprehensive analysis of the competitive landscape, pinpoint opportunities for improvement, and formulate robust strategies that propel the company towards profitable growth. The project involved a comprehensive analysis of the real estate engineering, project, and maintenance market. Factors such as customer requirements, market projections, and the company's own strengths and weaknesses were evaluated. This analysis allowed INNOVAR INDUSTRIAL to better understand its current position and the opportunities for improvement. 8 To measure the quality of the services offered by INNOVAR INDUSTRIAL, various strategies were implemented. Industry experts conducted evaluations and customer satisfaction surveys and performed a comparative analysis with competitors. These mechanisms identified areas of excellence and aspects requiring attention and improvement. The article recognises the importance of human capital as a critical factor for success. Therefore, significant investment in the training and development of INNOVAR INDUSTRIAL's staff strengthens the team's skills and knowledge, ensuring high-quality service and fostering a culture of innovation. INNOVAR INDUSTRIAL acknowledges the value of strategic partnerships to expand its reach and access new business opportunities. The project includes identifying potential partners with whom mutually beneficial collaborations can be established. These alliances could involve complementary companies, key suppliers, or public or private sector entities. The project to strengthen local entrepreneurship by INNOVAR INDUSTRIAL represents a comprehensive initiative to position the company as a leader in the real estate industry's engineering, projects, and maintenance sectors. Through an in-depth market analysis, service quality evaluation, internal capability enhancement, establishment of strategic partnerships, promotion of innovation and creativity, and impact measurement and assessment, INNOVAR INDUSTRIAL is heading towards a prosperous and sustainable future, generating a positive