Análisis del uso de las estrategias de promoción de los locales turísticos en las riberas del río Caoní, a través del marketing digital, en el cantón Pedro Vicente Maldonado, año 2022

Abstract

This article is based on the contribution and constant evolution of digital marketing for the promotion of tourist venues located in the Pedro Vicente Maldonado Canton; however, in the post-pandemic period, the tourism sector was one of the most affected sectors in the local economy, demonstrating severe economic losses, which is why digital marketing has allowed several consumer trends to accelerate through digitalization and mobile information exchange channels, which have transformed and generated new needs in consumers; thus allowing us to influence the way they interrelate. The most used digital media today have been social networks, which also through surveys has made it possible to obtain information about the evolution that digital marketing has had, through the promotion of businesses/tourist venues.