Desarrollo de un plan estratégico de comunicación organizacional basada en la gestión del cambio para la empresa Cirkwitos S.A. Maxitec to Discover en el año 2022

Abstract

This research project focuses on the correct management of organizational communication from the management of change, implementing technological tools as strategies and formal channels of internal and external communication. The interest of this project is based on the problems that are manifested in the company MaxiTec to discover, among them the problems that stand out the most are: unclear objectives, lack of feedback, high personnel turnover, deficiencies in the communication of its processes as well as lack of motivation. The consequences were delays and lack of interest in their daily activities, problems in the work environment, misunderstandings with clients and information overload. The methodological approach was handled through a qualitative and quantitative method applied directly to the organization's collaborators, to establish the change management model applicable to the organization, based on their needs and commitment to support the implementation of change and in turn identify the type of communication that the company handles. The purpose of this project, therefore, is to develop a strategic communication plan according to the current needs that arise in the organization, to have clarity and fluency in its activities as well as to generate increased interaction between the work teams, establishing itself as a solid team, improving its efficiency levels and the achievement of results in its established goals.