Análisis de percepción de la inteligencia artificial y la realidad en el contexto de uso de redes sociales

Abstract

Beyond robots and technology, artificial intelligence (AI) has become an engine of transformation for social networks. Its ability to analyze data and create personalized content redefines the user experience, opening the doors to a more authentic, relevant and secure interaction. AI boosts efficiency and accuracy in content creation. The algorithms analyze massive data sets in real time, adapting the content to the preferences of each user. This translates into a personalized and attractive experience that increases interaction time and loyalty to the platform. AI allows us to understand the perception of reality in the context of social networks. Through measurement tools, users' sensitivity to the difference between what is real and what is virtual is analyzed. This information is crucial to create strategies that encourage healthy and responsible interaction in the digital environment. The integration of AI into social media opens the door to a more authentic experience. Algorithms can detect false or misleading content, combating misinformation and promoting truthfulness. This generates a more reliable space for social interaction, where accurate and verified information is the protagonist. AI powers the building of healthy and safe online communities. By detecting and preventing inappropriate behavior, such as cyberbullying or bullying, AI contributes to creating a more positive and tolerant digital environment. This encourages active participation and respect among users, strengthening the digital social fabric.