Análisis sobre el impacto de los navegadores web a partir de las ciencias del comportamiento

Abstract

This research focuses on the impact of web browsers related to user experience, privacy, security, and behavior when interacting with web browsers. Topics such as personalization, web browser functionalities, customer retention, prediction models, the use of cognitive models and model-based ads are addressed, and the evolution of web browsers and how they have changed the way researchers collect and analyze data. We discuss the use of browser extensions to personalize the user experience, how they can impact user privacy and security, and how cognitive models in conjunction with model-based ads can improve understanding of the users. About online information and even manage to control your emotional state during web browsing. Also explored are potential emotional and behavioral problems that may arise from excessive use of web browsers, security measures implemented by browsers, and how behavioral sciences can be used to encourage responsible use of web browsers. The methodology used for this research is of the empirical-analytical quasi-experimental quantitative type, using the literature review technique using the PRISMA data flow. Data collection and analysis through surveys is proposed to query web browser users about their experience, knowledge, and understanding of their privacy and security.