Evaluación de la inteligencia emocional en el liderazgo comercial de las empresas de consumo masivo de Guayaquil

Abstract

The present research aimed to evaluate emotional intelligence in the commercial leadership of Guayaquil's mass consumption companies, seeking to determine its level and propose strategies to strengthen it in commercial leadership. A mixed methodological approach was used, combining quantitative and qualitative elements, with a non-experimental descriptive design. It was found that 46.79% of employees identify and express emotions. Factors such as the lack of workshops, recreational areas, and engagement activities were identified during the research as influencing this result. It is concluded that emotional intelligence is crucial in the commercial sphere, affecting goal achievement and negotiations. Therefore, organizations should prioritize the emotional intelligence of their employees.