Análisis del comportamiento de los adultos mayores frente al uso de las Fintech en Guayaquil

Abstract

The analysis focuses on diagnosing the level of use of financial platforms by older adults in Guayaquil, identifying the degree of knowledge they have about the services offered by Fintechs and their perceptions of security, as well as determining the rate of adoption of such services, considering factors such as accessibility and ease of use, in the specific context of this population in cities, a topic of growing relevance in academic research and financial practice. The methodology used in this research has a mixed approach, combining qualitative and quantitative elements to obtain a holistic understanding of the situation, using instruments such as surveys to senior citizens and interviews to experts.