Análisis de Marketing Digital y su contribución al desarrollo de emprendimientos de bisutería de Guayaquil

Abstract

This article supports the importance of digital marketing for the business development of jewelry in GuayaquiL, highlighting strategies used by businesses and women's online purchasing profiles. It proposes successful digital marketing strategies, highlighting the need for creativity and innovation in this sector. The research, based on interviews with business owners, reveals that the effective use of marketing has allowed them to generate sales. The crucial implementation of dissemination strategies in digital media is emphasized to improve online presence and stand out in a competitive market. Originality and connection with a broader audience are key to the successful application of digital strategies.