Análisis de la incidencia de las estrategias de marketing digital en el incremento en ventas de los pequeños negocios comerciales de la ciudad de Guayaquil

Abstract

The strategy of using digital marketing in business allows you to define specific actions that must be carried out to promote a brand, product or service. The general objective of the research is to analyze the effects of digital marketing strategies on increasing sales of small commercial businesses in the Guayaquil city. In the study, it was possible to discover how businesses apply digital marketing strategies based on the use of social networks.