La neurociencia en el estudio de la respuesta emocional sensorial del consumidor frente a bebidas carbonatadas con y sin azúcar

Abstract

In the current era, consumers have developed a notable immunity to traditional advertising stimuli, leading to the emergence of neuromarketing. This approach, backed by studies, demonstrates the ability to decipher consumer preferences and tastes through neuroscientific tools. Thus, it is essential to turn to neuroscience to devise innovative strategies in product marketing.