Creación de página Web para la empresa Obanati Logistics S.A. - Agente de aduana

Abstract

The purpose of this research is the design and development of a website for Obanati Logistics S.A., an entity specialized in customs activities related to international trade and logistics management. Enhancing communication channels and information exchange with customers is essential, considering the need in the business environment to have a digital presence that favors institutional visibility. The improvement and consolidation of communication channels, supported by the provision of detailed information to customers, stands as a strategic means for Obanati Logistics S.A. to consolidate its position in front of its customers, generating a favorable corporate image in relation to its competitors. This process involves an analysis of the specific needs of Obanati Logistics S.A., oriented to the definition of the communication and information strategy. Likewise, a preliminary outline of the website is carried out, in order to establish both the design and the structure of the page, outlining the layout of the information content. The final phase of this hypermedia project consists of the formal delivery of the web design, marking the culmination of the product creation process. It should be noted that the research is qualitative, based on the interpretation of data and the web site development process as a means of observing results. In this context, the action research method approach is adopted, conceived as a preliminary study covering all relevant elements of the business structure. The need for companies to have an online presence, materialized through a website, lies in the ability to offer detailed information organized by sections, where the quality of communication is manifested in the interaction with the user and, ultimately, in the satisfaction derived from the browsing experience.