Sistematización de la experiencia del proyecto comunicativo: "Es ahora o nunca"

Abstract

Through this research development, the practical degree project called "Now or Never" will be systematized, where the author will analyze each of the stages developed, such as the research, the interview stage and the development of capsules, in addition to highlighting the importance of the communicative content that was created and disseminated in the online radio "Ups Online" of the Salesian Polytechnic University. Through twelve radio capsules and working with a qualitative methodology, we considered the in situ knowledge of experts in environmental issues, who make up organizations that specialize in the conservation of ecosystems and encourage Ecuadorian citizens to be part of eco-sustainable practices; as long as the message is correctly directed and received by the audiences. Then, the investigative development through a descriptive scope will make known and conceptualize each of the stages during the project, where topics of global and national interest were encountered, as well as day-to-day experiences. The present systematic and investigative development intends to make known the experience from the author's