Comunicación para la sostenibilidad en la televisión ecuatoriana

Abstract

The treatment of communication for sustainability is the topic of interest in the research carried out. The purpose is to analyze the programming, in relation to the proposed topic, broadcast on public and private television media within the Ecuadorian territory during the year 2022. The methodology used is qualitative analysis, with an explanatory scope, using tools such as: content analysis and interviews. Sustainability refers to the satisfaction of needs, and to guaranteeing future generations a balance between the economy, environmental care and social wellbeing.