Análisis de las ventas de vehículos eléctricos en Guayaquil

Abstract

This academic article shows an analysis of the sales of electric vehicles in the city of Guayaquil, the purchase decision of consumers from dealers to determine the best strategies applicable to this business sector. One of them is the charging infrastructure, which is still insufficient and does not cover current demand. It was analyzed that consumers are highly sensitive to the benefits offered by brands and that the sales strategies used by dealers have a favorable impact on a positive decision in cases of purchasing a vehicle.