Análisis de la incidencia económica causada por el COVID-19 en las empresas de televisión de Guayaquil, año 2021

Abstract

The main objective of this research is to analyze the economic impact caused by COVID-19 on television companies in Guayaquil, year 2021. First, the pandemic's restrictions on content production have had an impact on the ability of television channels to produce new and attractive content and to retain viewers. This has reduced their ability to generate revenue through the sale of advertising space. The research techniques that were used are: Document analysis and interviews. Through searches, in web pages it is recorded that in Guayaquil there are 6 open television channels that have decreased their profitability during the year 2019-2021 due to covid-19. Through research, it was confirmed that the own production of Ecuadorian television in the linear scenario is scarce and is clinging to obsolete formulas. The main conclusion was that the COVID-19 pandemic has had a mixed impact on free-to-air television channels in Ecuador. Although there has been an increase in viewership and demand for advertising due to the confinement, there has also been a drop in the economy and investment in advertising which has reduced the revenues of free TV channels. During the pandemic, free TV channels had to face a series of economic and financial challenges, experienced a decrease in advertising and subscription revenues due to the general economic situation and changes in viewers' viewing habits.