Marketing de influencers para posicionar Pymes de muebles en la ciudad de Guayaquil

Abstract

In recent years, media have evolved significantly, creating innovative methodologies to communicate consumers the value proposal of companies, some of these new methodologies include social media marketing and marketing of influencers. In the same way, the multifunctional furniture market is growing, and companies are searching for marketing strategies that allow them to position their products in the market. The objective of this research is to measure the level of influence that the marketing of influencers has on consumers when purchasing multifunctional furniture.