Análisis de mercado para el posicionamiento de marca de la empresa Logística en Asesoría de Comercio Exterior y Aduana E2E S.A., en Ecuador

Abstract

The objective of this research study is to analyze the Ecuadorian market for the positioning of the E2E SA brand, focused on the logistics sector of foreign trade and customs that has as its objective several activities such as: a) the nationalization and customs clearance of cargoes import that comply with customs regulations, correct tariff classification and foreign trade tax payments regulated by SENAE b) exports of traditional products or new Ecuadorian products to foreign markets, complying with agreements and trade treaties between countries c) management of shipments in the main ports of China, the United States, Brazil, Colombia and Peru, where the company E2E SA, has logistics operators specialized in FCL cargo shipments in containers and consolidated, be they maritime, air and land, becoming a strong business matrix and important in commercial and customs operational strategies at national and international level.