Memoria histórica de programas infantiles en la televisión ecuatoriana

Abstract

The present work collects data from the historical memory of children's programs on Ecuadorian television to understand how narratives have transformed from the 1970s to the present. This study investigates information about national children's programs on the programming schedules broadcasted on Ecuadorian television. Additionally, it analyzes proposals in different formats that have been broadcasted up to 2023 to have a comparative study on what was seen and what has been consumed in recent years. In this way, it seeks to find out if the decline in national productions for children is caused by the more attractive content available on the internet and the streaming possibilities that are marketed. For this reason, the article questions the media influence from the historical and social factors of television in Ecuador. An ethnography is conducted on virtual, digital, and printed documents to gather relevant data to understand the differences in preferences within the generational context. Understanding that television has evolved with technological advances because newer generations have access to a wide variety of digital content options compared to traditional television that popularized iconic characters and programs. In essence, historical data on cultural trends allows us to understand how the transition from analog to digital television occurred and how, from having programming defined by a channel, one can choose to consume content of their choice or even maintain an interactive and active participation of the viewer/user. Key Words: Memory, ecuadorian television, children's program