Análisis de contenido de publicaciones del medio digital La Posta durante el paro nacional de 2022

Abstract

Ecuador, is a multicultural and multiethnic country and according to the 2008 Constitution, is home to eighteen indigenous peoples and fourteen nationalities that have been historically excluded due to prejudices that have been maintained since colonial times and have been reaffirmed for centuries. Exclusion has been perpetuated over time and through the discourses of the media that, with the new technological revolutions, have become increasingly digitized in the globalized era. This research want to analyze the content and discourse of a digital communication medium in Ecuador that is highly positioned in the national and regional media landscape: La Posta. This digital communication medium has become relevant in recent years and has been a source of discourses that perpetuate classist and racist stereotypes against indigenous peoples and nationalities. Stereotypes that have also manifested themselves during the mobilizations of the year 2022. These discourses maintain the historical class and racist exclusion, which is why through a content analysis we want to demonstrate that a digital medium is not necessarily anti-hegemonic and that it legitimizes the discriminatory discourse of the country’s ruling classes.