Diseño y ejecución de un proyecto de comunicación digital para mejorar la visibilidad de la marca de filtros de vehículos redil en medios de comunicación digitales

Abstract

The main objective of this project is to improve the visibility of the Redil vehicle filter brand in digital media. Various digital communication strategies were carried out. In order to base the actions to be carried out, an investigation was carried out that included the analysis of the vehicle filter market, and the trends in the use of digital media such as the evaluation of the competition. The project is based on a solid theoretical framework that covers key concepts of digital communication. This theoretical basis allows the design of effective strategies that maximize the impact of the actions. During the execution of the project, a constant monitoring of the results will be carried out, evaluating indicators.