Análisis del uso del social media marketing en la elección de carrera de los estudiantes de nuevo ingreso. Caso de estudio Universidad Politécnica Salesiana sede Cuenca, período septiembre 2021 - septiembre 2022

Abstract

The research focuses its analysis on the use of social media marketing as a form of communication with first-year students at higher education institutions, contributing with new data and approaches on the consumption of social networks, the most consumed content and how it is. directly or indirectly persuade in decision-making for the choice of university and career.