Estudio sobre la reactivación económica del sector de la economía popular en la isla Santa Cruz, Galápagos

Abstract

Commercial activity on Santa Cruz Island was very affected due to the large number of infections and deaths due to COVID-19. It is necessary to specify that the archipelago's economy is very sensitive because its income is generated by tourism and related activities. The general objective of this research is to analyze the effect of the economic reactivation of the People's Economy sector on Santa Cruz Island, Galapagos. The methodology of this study is mixed and descriptive in nature with non-probabilistic sampling for convenience. The main results, after the implementation of the reactivation plan to stimulate the economy, it was possible to show a slight increase of 17.2% in the sales of popular businesses, while 60.3% justify that their income was maintained. Likewise, it was found that the sector with the greatest influence on the economy of Santa Cruz Island was tourism with 34.5% followed by commerce with 29.3%. In addition, 77.6% of the enterprises did not see the need to change the turn of their business. In this way, it can be concluded that, in effect, the local economy is recovering little by little thanks to the management of the authorities and the implementation of a reactivation plan.