Análisis de las marcas blancas en las decisiones de compra del consumidor final de las principales cadenas de supermercados de Guayaquil

Abstract

The main objective of this scientific article is to analyze te white trademarks in the purchase of the main supermarket in Guayaquil, the central problem of the investigation in the effect of the MB and own in the buys decisions of the final consumer in the supermarket chains in Guayaquil (Supermaxi, Mi Comisariato and TIA) by categories of selected assets from variables to be observed; this will make possible to deep and have information that if exist any specific preference among consumers for white trademark of basic necessities, cleaning and hygiene products, searching to mazimize their monetary budget. This achievement get information of 3 important points: the knowledge you have between your own trademark and your own, because when selecting spuermarkets and choosing traditional trademarks