La discriminación hacia la mujer como narradora de fútbol en el Ecuador. Caso de estudio: radio “Diblu” de la ciudad de Guayaquil y “cobertura” de Quito

Abstract

This academic article’s main purpose is to investigate discrimination against women in sports journalism focused on the football matches’ narration, reason that has highlighted the female gender exclusion in this communication area. This is a situation that occurs very often, and also emphasizes that this area has been questioned or managed by men under sexist stereotypes.

A qualitative methodological approach was used in order to explain the reason why women are not given proper space in the football story, for which interviews were conducted with the country’s most representative narrators, Daniela "La China" Veloz of Radio "Diblu" from Guayaquil city and Manuela Salazar of "Cobertura" from Quito.

This topic is analysed through the following research question: How are discriminatory processes towards women in the football storytelling evidenced field? The objective is to know everything that women have had to deal with to achieve their goals according to the topic mentioned.

In the sports journalism world, it is known that there is no gender equity. There is a huge gap between men’s work and women, for this reason, it is imperative to use a gender perspective, especially in this communication branch. There are various mechanisms that limit and hinder the women’s work in the communication sports area. These can be classified as: beauty stereotypes, sexist comments, relegated to the background and the possibility of influence peddling when trying to obtain a job position.