Rol de la industria cultural en la construcción de discursos sociales reivindicativos, caso Arcane

Abstract

The purpose of this research work was to analyze the discourses present in the Netflix series, "ARCANE". To carry out this analysis process, the series was taken as a product generated by the cultural industry, which, through audiovisual products constituted in entertainment platforms, manages to reach and absorb the masses that view these new narratives. For the development of these themes, theoretical concepts that delve into the cultural industry were addressed as a way of generating a specific type of opinion about a product. For this reason, there was a need to carry out research with a qualitative approach that allows understanding the problem through the interpretation of events that occur in the series. In this way it was possible to understand the vindictive aspect present in the series and approach them theoretically with authors who analyze the behavior of the masses. In this way, through a process of visualization and understanding of the categories raised by authors who address the concept of cultural industry, it is possible to determine that the "ARCANE" series, despite being a product generated for the purposes of capitalism and consumption, presents a background that caused a stir in society. Few series dare to propose a scenario where the individual becomes a collective and goes against what is proposed or known as correct. The social struggles involved in the context of the series allow us to reflect on the system in which human beings live and also invites us to raise our heads before scenarios of injustice and social inequity.